In this Media and Public Relations for Secretary Workshop, secretaries will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when they are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give secretaries a skillset in dealing with the media and the public. It is the most successful method of communicating your value to those around you. Additionally, good networking skills enable secretaries to tap into those relationships they already have and increase the scope of their network. The larger the scope the more people knows you and offers you opportunities.

Learning Objectives

Participants who complete this program will be able to:
• Define public relations and identify instances of public relations in multiple contexts
• Apply theories and principles of public relations to solve public relations challenges
• Write press releases for distribution to news media
• Use theory and strategy to choose appropriate and ethical public relations tactics
• Use theory and strategy to create and implement some basic public relations techniques


Module One: Employee Communications
• Verbal and Non-Verbal CommunicationSkills
• E-mail Etiquette
• Negotiation Skills
• Making an Impact

Module Two: Networking for Success
• Creating an Effective Introduction
• Making a Great First Impression
• Minimizing Nervousness
• Using Business Cards Effectively
• Remembering Names

Module Three: The Meet and Greet
• The Three-Step Process
• The Four Levels of Conversation

Module Four: Dressing for Success
• The Meaning of Colors
• Interpreting Common Dress Codes
• Deciding What to Wear DAY 2

Module Five: Setting Goals
• Understanding Goals
• SMART Goals
• Helping Others with Goal Setting

Module Six: Writing
• Writing invitation letter
• Writing press releases
• Reports

Module Seven: Media Relations
• Media interview arrangement
• Media briefing
• Media monitoring / Media Report

Module Eight: Issues and Crisis Communication Planning
• Gauging the Impending Crisis Level
• Providing Feedback and Insights
• How Information Will be Distributed
• Tracking the Overall Effect


As well as providing a theoretical grounding, the workshop will also give the participants the opportunity to utilize and practice their developing skills and competencies through activities and discussions.

Target Participants

This Program is suitable for all secretaries or professionals in each industry, who lead secretarial support, handle public relations support, manage corporate activities, or work as a personal assistant within the organization.